Save the Corner Shop was a community project designed to highlight the struggles of a beloved independent shop in my hometown of Folkestone, The Wishing Well, which faced threats from economic challenges and competition with large chain retailers.
To support the cause, I was asked to design a poster incorporating items sourced directly from the shop, alongside graphic elements that visually connected it to the store’s identity. This approach aimed to capture the shop’s character while raising awareness of the importance of preserving local businesses.
