Marine Garment is a brand that is built on the art of simplicity and uniform aesthetics, blending timeless design with modern innovation to create garments that are as reliable as they are elegant. Their approach is grounded in originality and purpose, with every piece embodying a classic style that has been thoughtfully reinvented.
I was engaged to design assets for print and social media that capture Marine Garment's vision as well as visually tuning their identity and logo. As part of their visual evolution, I refined the brand’s logo and identity, aligning with existing brand values and color systems. The result is a cohesive visual language that reinforces Marine Garment’s commitment to clean design and enduring quality.
In designing the visual identity for Marine Garment - I aimed to echo the brand’s values through a distinctive aesthetic rooted in early 20th century sailor, marine and naval culture. The identity draws inspiration from period-specific graphics, typography and color palettes, evoking a sense of nostalgia while maintaining a refined, contemporary edge.
The balance of heritage and modernity mirrors the garments themselves - clean, confident, and timeless. I carried this same visual language across digital platforms, translating the printed aesthetic into cohesive social media graphics and content.